For Kids Only

I worked with Equinox to rebrand their children’s alternative pre-school/summer camp program: For Kids Only. The idea was to create something kid-friendly while still maintaining the sophistication of the brand. I designed the illustration blocks so that they could be used “a la carte” for whatever needs Equinox had concerning the program and its offerings. I also added the iconic Equinox “O” brand mark to all of the illustrations to tie the whole system back to the brand and to add a layer of surprise and delight.